Compare the way Shakespeare presents Hamlets Essay Example for Free

Compare the way Shakespeare presents Hamlets Essay In this play, Hamlet, Shakespeare shows us the different ways that madness can be portrayed and the various ways that others surrounding the central characters can perceive it. From the beginning it is explained that Hamlet would put an antic disposition on and this signifies that Hamlets madness would just be an act, not something that is actually true. Hamlet confides in Horatio and asks him not to look knowingly if he sees Hamlet behaving oddly by saying some doubtful phrase that might be ambiguous in its meaning. This immediately reinforces the notion that Hamlet is only play acting his apparent madness and in actual fact, is sane. Shakespeare presents Hamlets antic disposition as a means for Hamlet to bide his time and figure out how to avenge his fathers murder by a brothers hand. Hamlets madness is not meant to be seen as madness by us, but as something that has a purpose i. e. it could enable Hamlet to kill Claudius and it could be perceived by others that the killing was unintentional and was because of Hamlets madness. However, in the case of Ophelia, Shakespeare presents her form of madness as something that is real and tangible. She has a reason to be mad; her father is dead and gone. Shakespeare enforces the idea that Ophelia really is mad by having her enter in Act 4 Scene 5 distracted and singing a song about the death of her father. Ophelias madness is supported by what the gentleman says to Gertrude at the beginning of Act 4 Scene 5 about Ophelias state of mind; that she winks and nods and gestures and that her speech is nothing, yet the unshaped use of it doth move the hearers to collection. Even Laertes is appalled by Ophelias madness and wonders ist possible a young maids wits should be as mortal as an old mans life? Ophelias actions and what she says causes those around her to doubt her sanity and believe that she really is mad. There are many words that are used by the main characters to describe Hamlets madness. He describes it as his antic disposition whereas Polonius calls it lunacy and Claudius calls it distemper and a transformation. Although everyone perceives Hamlet as mad, Polonius and Claudius at one point doubted that Hamlet in actual fact was indeed mad. Claudius had Rosencrantz and Guildenstern spy on Hamlet, whilst when Polonius spoke to Hamlet he thought that though this be madness, yet there is method int. This shows that madness within Hamlet is not really madness at all, but is just an act; a performance on Hamlets part. Shakespeare adds this doubt to Hamlets madness whereas in Ophelias case there is no doubt about her state of mind to those around her. It is believed that mad people have a tendency to have suicidal feelings. In Hamlets first soliloquy, he desires that his flesh would melt and would have killed himself had not his canon gainst self-slaughter. In his first soliloquy, he says to be or not to be, that is the question-in this line, Hamlet wonders whether or not to commit suicide. These suicidal feelings beg the question had Hamlet actually gone mad? I, like many others believe that Hamlet was not mad, as even though he displayed suicidal thoughts, he did not carry those thoughts out, signifying a sane state of mind. Ophelia however ended up committing suicide by drowning herself in a lake while she chanted snatches of old lauds as one incapable of her own distress. This seems to indicate how fragile her state of mind actually was and how she was driven to madness by her fathers death and Hamlets actions. The gravediggers in Act 5 Scene 1 thought that Ophelia committed suicide and if she had not been a gentlewoman, she should have been buried out o Christian burial as suicide is considered as an unholy crime. Shakespeare seems to want to show us that Ophelia really was mad by having her act, speak and behave in a way that was not seen as normal to Elizabethan society as well as society today. It also seems that Shakespeare, maybe unwittingly, shows us that women were weak-minded individuals whereas men were the stronger sex, mentally as well as physically. Even though Hamlet is knocked with strong emotional surprises, such as finding out that his stepfather killed his father, Claudius, Hamlet still remains strong in public. This is a very sharp contrast to how Ophelia behaved when she suffered acute trauma due to the sudden death of her father. Whilst Hamlet remains strong, Ophelia transcends towards madness as her fragile state of mind had shattered. Maybe, this was the way Shakespeare viewed both sexes or maybe those were the views of Elizabethan society as a whole. Shakespeare presents Hamlets antic disposition as something very different to how Ophelias madness is presented to us. Shakespeare presents Hamlet as a strong character who has the ability to deal with emotional trauma, whereas Ophelia was portrayed as weak and symbolised what Hamlet once remarked: Frailty, thy name is woman. Shakespeare presents Hamlet and Ophelia in contrasting ways to show us the differences between an antic disposition and actual madness. By using these contrasts, Shakespeare seems to be reflecting on the attitudes and views of Elizabethan society and also seems to be offering us his definition of madness.

HIV Treatments and Reducing Drug Resistance Essay -- Biology Medical B

HIV Treatments and Reducing Drug Resistance Abstract HIV is a retrovirus that will constantly attack human’s immune system once an individual is infected and will eventually develop to AIDS, often a deadly sexually transmitted disease. Currently, there are different kinds of antiretroviral treatments available for patients who are tested to be HIV positive as well as patients with AIDS. HIV can easily develop resistance to its treatment through mutation each generation, which leads to ineffectiveness in treatment. The only way to continue to fight off HIV is to change treatment that is still available. Patients have to cooperate with experienced doctors by adhering to their professional recommendations, while doctors are responsible for closely monitoring the patient’s conditions through test results and their body’s response to treatment, as well as helping them to live healthily without serious damage to their immune system over a long period of time. Human Immunodeficiency Virus, commonly known as HIV, is the retrovirus that causes a desperate worldwide epidemic that afflicts human beings – Acquired Immunodeficiency Syndrome, abbreviated as AIDS. When the body is infected with HIV, the immune system will respond by making antibodies to fight against this particular infection (AIDS.org, 2003). As a result, to determine whether a person is infected, a sample of blood is extracted and the test will look for antibodies fighting against HIV. This kind of blood test is known as HIV testing. Even though HIV is the actual cause of AIDS, a person who is positive in the HIV Testing does not necessarily mean that the person has AIDS (AIDS.org, 2004). When a person is infected with HIV, the virus will gradually damage the immune sys... ...s.org/factSheets/102-HIV-Testing/html AIDS.Org. (2004, August). Immune Restoration Overview. Information Fact Sheets. July 17, 2005: www.aids.org/factSheets/470-Immune-Restoration-Overview.html AIDS.Org. (2004, September). Opportunistic Infections. Information Fact Sheets. July 17, 2005: www.aids.org/factSheets/500-Opportunistic-Infections.html AIDS.Org. (2004, March). Viral Load Tests. Information Fact Sheets. July 17, 2005: www.aids.org/factSheets/125-Viral-Load-Tests.html AIDS.Org. (2003, November). What is AIDS?. Information Fact Sheets. July 17, 2005: www.aids.org/factSheets/101-What-is-AIDS.html Avert.Org. (2005, July). Continuing Antiretroviral Treatment. Continuing HIV Treatment. July 21, 2005: www.avert.org/couttrt.htm The Body. (2003, April). Living with HIV/AIDS. Center for Disease Control and Prevention. July 17, 2005: www.thebody.com/cdc/living.html

Destroy Othello Essay

Iago feels that he was passed over for a promotion to lieutenant and resents Cassio, the new lieutenant. He also harbors a potential grudge against Othello, who promoted Cassio. Iago explains to Roderigo that Cassio was appointed despite the fact that three important Venetians had asked Othello to promote Iago. Iago states â€Å"I know my price, I am worth no worse a place† (1. 1. 11), which shows that he felt that he deserved the promotion. He resents that he has fought alongside Othello several times in battle, yet Cassio a mere â€Å"counter-caster†(1. 1. 31), who has never served in battle, was made lieutenant. He holds Othello responsible for his being passed over, and mocks Othello’s race and character. Iago’s conduct reveals his malicious nature. His statement â€Å"I am not what I am† (1. 1. 65) summarizes the deceitfulness of his character. Iago suggests to the heartbroken Roderigo that he â€Å"Call up her father, / Rouse him: make after him, poison his delight, / Proclaim him in the streets† (1. 1. 67-69). This shows Iago’s vindictive nature. He suggests that Roderigo not only disturb Barbantio in the middle of the night, but that he publicly announce that Desdemona has eloped, thus subjecting Barbantio and his family to shame. While calling out to Barbantio, Iago remains in the dark and does not reveal his identity. Here, as in the rest of the play, Iago acts an instigator, hidden in the shadows, yet still managing to manipulate those around him. In speaking to Barbantio, Iago insults him, and describes the relationship of Desdemona in derogatory and pornographic terms. After doing his best to make Barbantio panic, Iago returns to Othello and pretends to be loyal. However, he instructs Roderigo to tell Barbantio exactly where Desdemona and Othello can be found. Iago’s conduct reveals his ability to control others, while they remain unaware of his influence. This is shown by the fact that he uses Roderigo to anger Barbantio, whom he uses to destroy Othello. At this point, Barbantio and Othello are oblivious to Iago’s devious nature. Iago callously betrays Othello but pretends to be loyal to him.

Machiavelli s The And Machiavellian Discourses - 1571 Words

The maintenance of a state requires the ability to act in accordance to the times. The Hobbesian and Machiavellian discourses in relation to the legitimacy of violence are distinct, nonetheless, bring forth significant arguments. Machiavelli claims that leaders ought to be good as long as the times permit, however, the leader with virtu ought to prepare to enter into evil when forced by necessity. Contrary to popular belief, Machiavelli does not endorse violence, rather he provides advice to those who wish to maintain their state or creation and in spite of the ravaging forces of time. The advice of Machiavelli is selective as it is geared to those who wish to maintain their state, not those preoccupied with salvation. In my understanding, Machiavelli advises that in order to maintain a political order, leaders ought to acquire virtu and not remain obstinate or operate with eternal principles. The Hobbesian account of the legitimacy of the use of violence is based on a notion of exc eptionalism, which is the distinctive characteristic of the sovereign. Whereas Machiavelli appeals to effects, Hobbes’ defence of the legitimacy of violence is intrinsically necessary to the notion of sovereignty. By definition, the sovereign is sovereign or exceptional to commit violence. For example, the governing laws of physics make it impossible for man to walk on water, except when the law-giver walks on water. It is in the nature of the sovereign to determine exceptions, any act ofShow MoreRelatedOrder In A Civic Society Is Kept By A Great Many Agents1733 Words   |  7 Pagesall the same? The political theorists Niccolà ² Machiavelli in The Discourses on Livy and Thomas Hobbes in Leviathan offer contrasting conclusions; the former believed obeying selfish motivation disastrous whereas the latter thought it fundamental towards maintaining the solvency of the country. The origin of their differing conclusions is found in their respective interpretations of the end a g overnment is meant to serve; to the republican Machiavelli, the government is a means to individual libertyRead MoreEssay about Machiavelli and War on Terror1100 Words   |  5 PagesIn both The Prince and The Discourses, Machiavelli presents very specific advice on how a ruler can maintain stability and control over his newly acquired state. Machiavelli lived in a time when a ruler could come to possess another kingdom through the simple act of war. Yet, in our modernity, a ruler cannot simply declare war and occupy a territory. He must also face repercussions from the other world powers that are in existence today. Our time has evolved and a ruler now has to take into considerationRead MorePower, Authority, and Accountability in Politics 1954 Words   |  8 Pagesvoting for them in the next election. 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The trial of Socrates began after the Peloponnesian War when the new Spartan Tyranny took over the Athenian government. Socrates was accused of corrupting the youth and disrespecting the gods by the Spartan government. In the eyes of the Spartan government Socrates is a gadfly because of his posing of upsettingRead More Analysis of Mores The Prince and Utopia Essay1545 Words   |  7 Pageswith Raphael Nonsenso and his travels to Utopia. Niccolo Machiavelli was born in Florence, Italy in 1469 to a middleclass family. The time in which Machiavelli lived Italy as a country was not united but divide and split into little providences and republics. He latter became responsible for the Florentine militia against the Medici government and rule. When the Medici power reclaimed Florence Machiavelli was arrested for conspiracy he was tortured and then banished from FlorenceRead MoreNiccolo Machiavelli s The Prince1719 Words   |  7 PagesMachiavelli’s, The Prince, a book written by Niccolà ² Machiavelli, is a read that most people wouldn’t prefer to read as a first option but in defense to Niccolo, it brings out many themes such as Goodwill and Hatred, Free will, and Human Nature. â€Å"It is known from his personal correspondence that The Prince was written during 1513, the year after the Medici took control of Florence, and a few months after Machiavelli s arrest, torture, and banishment by the Medici regime† (Bio.com). The novel wasRead MoreOthello, By William Shakespeare1178 Words   |  5 Pagesrelationship also shares a distrust of their wives. The overall logical argument is based on love, jealousy and betrayal between two lovers that ultimately leads to their separation because of Iago’s evil plan. 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Hamlet A Fragile Mind - 1429 Words

Hamlet with a fragile mind as it is with the death of his father and the the commitment made by both his mother and his uncle has been told of a ghost sighting outside of elsinore by the guards of Denmark. He is then asked to watch upon the night to see if it is or is not the ghost of his late father. With everything that has been going on in Hamlet’s life is he prepared to encounter such a paranormal event; or, is he not in the right state of mind to acknowledge and comprehend his late father’s ghost and the request he makes to Hamlet? The ghost sighting could even just be an allusion to the start of Hamlet’s madness. A winter night outside of the castle of elsinore and one of the late night shift guards, Bernardo, comes to relieve†¦show more content†¦The ghost then appears again on the same exact time that it had struck the night before. Horatio tries himself to speak to the ghost. The ghost remains silent as Horatio tries to talk to it. Horatio tries and tries and keeps failing to get a response back. This gives him the idea that if the ghost really is the ghost of King Hamlet it will have no problem speaking to itÅ› living son. He gives ther guards the okay that they should tell Hamlet about what they have been visited by the past two nights. The morning after Horatio and the guards see the ghost King Claudius gives a speech explaining his marriage to Gertrude, his brotherÅ› widow and mother of Hamlet. He speaks of how he is sorry for his brothers death and how he is going to take charge of the kingdom now that they are threatened by Prince Fortunbross. Now with Claudus in charge this means that Hamlet will not take thrown as planned to be the king. King Claudius seems to make that everything is okay with him and Hamlet. He acts now more like a father to Hamlet than his uncle now that he has married to his mother. With this in mind, Claudius wishes for Hamlet to return back to school where he had been studying before his father s death. His mother supports his new stepfather completely. As if it had been his mother s plan all along for this to happen. Hamlet decides to agree with them more or less to keep the piece but by his expression you can tell he isShow MoreRelated Loss of Innocence in Hamlet Essay1265 Words   |  6 PagesLoss of Innocence in Hamlet      Ã‚  Ã‚   Hamlet is a character that we love to read about and analyze. His character is so realistic, and he is so romantic and idealistic that it is hard not to like him. He is the typical young scholar facing the harsh reality of the real world. In this play, Hamlet has come to a time in his life where he has to see things as they really are. Hamlet is an initiation story. 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It accomplishes this through the use of allusions and metaphors and the development of multiple characters relationships with God throughout the play as they go through the challenges and experiences that are present within Hamlet. In Hamlet, the act of suicide is a motif, howeverRead More The Treatment of Women in Hamlet Essay1014 Words   |  5 PagesThe Treatment of Women in Hamlet   Ã‚  Ã‚  Ã‚   The treatment of women in Hamlet is very troubling. The leading female characters, Queen Gertrude and Ophelia, are pawns or puppets for the men around them. Like chess pieces, they are moved about and influenced by the men they love with little say of their own; in fact, Shakespeare does not even develop their characters.    Of course, Hamlet is the whirlwind at the center of attention throughout the play, one who is incredibly difficult toRead MoreHamlet, By William Shakespeare1003 Words   |  5 PagesIn Shakespeare’s play Hamlet, women also remain within a confined space of their chastity that is dictated by men. Claudius’ manipulation of Gertrude defines her submissive character as a woman. The family in Ophelia’s life command her actions due to viewing the purpose of her existence to be innocent. Ophelia is also driven to madness at the mercy of Hamlet, taking her own life. Shakespeare uses the few women in Hamlet, who are portrayed as sinful and weak-willed by being manipulated by men, toRead MoreThe Mind of the Mad: Analysis of Hamlet1552 Words   |  7 PagesThe Mind of The Mad What is it to be mad? Is it related to something of biological background? Or is it to do with the complex breakdown of one’s emotions? Or is it both? These questions are important to keep in mind when understanding whether Hamlet is truly mad or feigning madness as part of his ‘plan’ in which Shakespeare builds up throughout the play. This relates to the second aspect which must also be looked at when comprehending the fictional play Hamlet. This aspect is the certain ‘key’Read MoreThe Relationship Between The Psychological Portraits Of Hamlet And Claudius892 Words   |  4 Pages Chandula Perera Professor Alan Nadler English 201 15 May 2015 Interrelation between the Psychological Portraits of Hamlet and Claudius While investigating for clues to relate the psychological facts between these two huge personalities in Shakespeare’s novel Hamlet, I found some valuable information that will help to summarize the thesis of this topic. â€Å"Hamlet focuses on the complications arising from love, death, and betrayal, without offering the audience a decisive and positive resolution to

Cyber Physical Networked Systems ( Cpns ) - 1075 Words

Abstract: In Cyber-Physical Networked Systems (CPNS), the antagonist can inject false measurements into the controller through compromised sensor nodes, which not only threaten the security of the system, but also consume network resources. To deal with this issue, a number of en-route filtering schemes have been designed for wireless sensor networks. However, these schemes either lack resilience to the number of compromised nodes or depend on the statically configured routes and node localization, which are not suitable for CPNS. In this research, we propose a system, which can filter false inoculated data effectively and achieve a high resilience to the number of compromised nodes without relying on static routes and node localization. This adopts polynomials instead of Message Authentication Codes (MACs) for endorsing measurement reports to achieve resilience to attacks. Each node stores two types of polynomials: authentication polynomial and check polynomial, derived from the pr imitive polynomial, and used for recommending and verifying the measurement reports. Through extensive theoretical analysis and experiments, our data shows that our system will achieves better filtering capacity and resilience to the large number of compromised nodes in appraisal to the existing schemes. The Polynomial based Compromise Resilient En-route Scheme against False Data Attacks Networked Systems done by using OM Net Simulator. Key Words: Cyber-physical networked system, data injection

Free Spirit Airlines Pvt. Ltd. Case Study Solution and Lecture Notes

Question: Discuss about the Case Study of Spirit Airlies Pvt. Ltd. Answer: Introduction The company under study is Free Spirit Airlines. It is a Melbourne based company, established in 2012 and came into operation on 2015. The founder and managing director of the company is Roman Badov. The company is 100% Australian owned, which serve its mission to provide a better aviation services to Australian communities (Reasons, 2017). The report will be providing brief background information of Free Spirit Airlines Pvt. Ltd., Where the reader will found information on the industry, location, size of the business, marketing conditions, customer segments, demand conditions, competitors and also the founders background. A brief description of the products and the services provided by the company will also be given. SWOT analysis is doe in the report to understand the strategy and prospects of the company. A summary and their business model are also discussed at the end of the report. Background The founder of the company Roman Radov established the company Free Spirit Airlines Pvt. Ltd. in the year 2012 with an aim to make travel a pleasant and memorable experience. The headquarter is situated at Melbourne Essendon Airport. They use a Beechcraft 1900, a seater turbo-prop aircraft (Reasons, 2017). In order to keep the complete profit within Australia, they keep the company 100% Australian owned which also serves the purpose to provide better aviation services to Australian communities (Reasons, 2017). They flew for the first time in 2015 which was from Essendon Airport to Burnie (essendonairport, 2017). They flew in this route for 2 years until 2017 when they decided to quit the route due to exorbitant charges imposed by Burnie Airport Corporation. Currently they are operating with Merimbula and run three flights weekly. Challenges faced by the company Free Spirit Airlines faced many hurdle in operating in this short period of time. They have decided to quit their service rout from their headquarter in Melbourne to Burnie due to the exorbitant charges (The Advocate, 2017). They faces some maintenance issue for which, the flights from Melbourne to Merimbula was suspended for the whole month of November in 2016. Apart from their internal issue, they also face external competition for other airlines as Free Spirit only operate in limited destination with very few passengers. They are planning to expand in its Victoria and New South Wales routes. Business Interest Roman Badov, the founder of the company started the company with the interest of offering an economical travel alternative coupled with focus on passenger comfort and individual needs of their customers. They are currently Melbourne to Merimbula travel specialists. Their offers are always more convenient than other similar organizations in the industry. Moreover, they focus on the idea of keeping the profit in Australia without involving any off-shore organizations that will exploit the profit. They operate in low scale and give prior importance in providing a pleasant and memorable experience to every single passenger. They are currently aiming in expanding their business to other parts of the country. Flexibility of Culture The company has implemented different range of services for their customer to experience a memorable travelling experience. They offer their customers a wide range of selection to satisfy every single passenger who flies with them. Passengers can select the service of their choice during the flight to get a hustle free enjoyable ride. The attendants are well trained to satisfy the diverse need of their passengers, as they promise. Free Spirit Airlines believes and respects individuality which resulted in planning their services offered. Further, there are clear specifications provided in their terms and conditions which makes it easier for the customers to deal with any quarry they have (TC, 2017). Products and Services The products and services offered by the company is the main attraction of the company. They assure customer based service to the individual passenger boards on the flight. A low cost parking facility is provided in the airport. They attract their customers with free snacks and drinks which is hard to come by in any airlines these days. A relaxing and speedy journey through Essendon Airport is provided to the customer with less congestion and faster transit. The main attraction of the company is that the customers will get all these facility for a cheaper price than other similar airlines. Business Model Free Spirit Airline, which is based in Melbourne, follows a low cost business model. The company is 100% Australian owned which makes it convenient for the travelers to provide a desired service to the local passengers (Reasons, 2017). The company is for the people who like to travel hustle free and in uncongested plane at a low cost. The company also provides low cost parking at the airport for their passengers. They maintain a transparent pricing, which is rare in the industry these days. Managing Strategy The company has a poor management strategy and bad track record. In May 20015, they had 56 scheduled flights which was about to carry 126 passengers, out of which, 28 of the flights were cancelled (abc news, 2017). Though the founder is claiming that the company is implementing disrupt management to minimize impact and inconvenience to the customers, reports have been received from the customers that they cancelled their flight in short notice (Hubbard, Rice Galvin, 2014). SWOT analysis The company under study is a domestic airline of Australia completely owned by the Australians to keep the profit within Australia. A SWOT analysis is important to understand the market and the prospect of the company. Strength As a startup company in the Australian airline industry it is important to focus on the positive and unique point of the company to utilize them as strength in the market. Free Spirit provides a high class customer service to their every single passenger at a reasonable price. The company has ties with West Wing Aviation which provides them the aircrafts. Currently they have Beechcraft 1900 which can carry 19 passengers (Reasons, 2017). They offer their customers a free refreshments which hard to get by these days. They also offer convenient services in the Essendon Airport. Their tagline people before profit which they actually serve make them different from other such airlines in the market, which works as a positive point for the company (Hill, Jones and Schilling 2014). Weakness As they operate with Beechcraft 1900 (Reasons, 2017), they can carry only few passengers at a time. Though it is their primary mission giving their customers a convenient traveling experience, it delays the process of making profit out of it. The faced some challenges in their starting years in their services which they have to resolve as fast as possible (Consoli, 2016). Opportunity As they are fully Australian owned company, more people will get attracted to their service. It is also a reason that they can give such services in such a low cost (Sutrisno, 2016). Their new target of expanding in Victoria and New South Wales can be seen as an opportunity to grow in the market. Threat Increased fuel cost possesses threat to all the airline companies. Eventually it will raise the fare of the ticket. The risk factor for Free Spirit is greater as they provide high services in low cost and fly with only 19 passengers in a trip. Increasing competition is another threat for the airline. As they operate only between Melbourne and Merimbula, it is hard for them to cope up with the challenge (Cooper, 2014). PEST analysis PEST analysis of Free Spirit Airlines is done in this report in order to understand the current situation and future prospects of the company. It is basically an analysis of the company in four aspect which are political, economical, social and technological (Hastings and Domegan 2013). A warm relation with Melbourne government and the Essendon Airport is seen now and then. Moreover, the company has full support from the states of operation which is important in this industry (Song, Sun Jin, 2017). The liberal aviation policy introduced by the Australian government has a negative impact on the company. Declined oil price over the last two years have increased the profit margin of the company. But recent inclination in price is a matter of concern (Szolnoki, Thach and Kolb 2016). Being an Australian airline own cent percent by the Australians, brings the company a wide public support. It resulted in their rapidly growing customer base. The companys support for Bully Zero Australia Foundation gave them a favourable position in the market. They have tie-ups with West wing for their air carriages. The company uses 19 seater Beechcraft 1900 for all their flights (Reasons, 2017). They have a large investment in technologies as it is critical for the satisfaction of their customers and to provide the best experience (Ho 2014). Solution The company came in the news many times for various reasons from the day of operation. Most of the time, it was for the poor service they provide. Many of their flights were cancelled due to various reason and the customers were informed in short period due to their poor service. They need to implement a strong management strategy to overcome these problems in near future. Other service like in flight management and services, airport services are considerably better and the customer reviews regarding these cases were fair. Conclusion The report presents a detailed knowledge of companys background. The challenges that the company faced in their early years are also mention in the report. The business interest as stated by the founder Roman Badov is highlighted afterwards which shows clears the future plans of the company. Their business model and cultural flexibility is cultured in the report which needs to be improved, as the company lack management in the implementation part. They need a stronger and strategic management plan to overcome. The SWOT and PEST analysis is also done in the report. 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